And while getting “Wonder Woman 1984” on HBO Max figures to be a huge boost to HBO Max - especially as WarnerMedia still remains without a deal with Roku, one of the largest streaming device providers - it’s an open question as to how much of a lift Gal Gadot can provide.įor starters, a wide swath of potential new viewers are already in the HBO ecosystem, they’re just not using Max.
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WarnerMedia has around 57 million subscribers between HBO and HBO Max around the world. To put that in context: Disney+ shot past 28 million subscribers within its first three months and now has more than 70 million globally. An additional 3.6 million have bought HBO Max on its own through WarnerMedia.Īlso Read: AMC Theatres on 'Wonder Woman 2' Streaming Move: 'Atypical Circumstances' Call for 'Atypical Windows' Of those, around 12.7 million have actually signed up (in what AT&T calls “activations”) for Max specifically.
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HBO Max technically has 28.7 million subscribers, though the heavy majority of those, 25.1 million, are customers who already pay for HBO and get Max for free as part of their subscription. But we bet if you tied up WarnerMedia executes with the Lasso of Truth, they’d probably admit to being underwhelmed with the first few months of HBO Max. subscribers between Max and regular HBO at the end of September, which surpassed its internal expectations of 37 million. The calculus was whether to hold ‘WW84’ till next year and disrupt the timeline for future installments, or to eat the hit from low theatrical revenue and do something to boost HBO Max.”ĪT&T says that HBO Max subscribers are ahead of schedule, pointing to a combined 38 million U.S. “Biden won, so on January 21, the entire country is shutting down for 6 weeks or more. Then cases spiked up to new highs,” Wedbush analyst Michael Pachter told TheWrap. “I think the studio hoped/believed that it could release domestically for a $30 – 40 million box office and release internationally for another $100 million. will not be viable for some time.Īlso Read: Can 'Wonder Woman 1984' Still Lasso Big Revenues With a Simultaneous HBO Max Release?
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But with COVID-19 cases spiking all across the country and leading to many states to re-enact stricter policies, a full theatrical release in the U.S. The first “Wonder Woman” earned north of $800 million, with $413 million in the United States alone.
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The simultaneous release on HBO Max - where it will be available for a month at no extra cost to subscribers - should take a big dent out of box office revenues, which were expected to be around $1 billion globally.